00:00:50 Lysanne: Montreal 00:01:04 Lysanne: yes indeed 00:01:37 Matt McWilliams: 3pm Tuesday July 2 4pm Wednesday July 3 4pm Monday July 8 4pm Wednesday July 10 12pm Thursday July 11 3pm Monday July 15 2pm Tuesday July 16 10am Thursday July 18 3pm Monday July 22 4pm Wednesday July 24 3pm Friday July 26 10am Tuesday July 30 2pm Thursday August 1 3pm Friday August 2 00:02:16 Marj: I am in NE Minnesota - near the small town of Cook. 00:02:53 Marj: Oh, no! :) 00:09:20 Vikk: I sent in a few questions, too. 00:12:56 Skip Foster: NPNP MUG!!! :) How many boxes of cookies do we need to sell to get one of those? 00:13:01 Vikk: tHIS MORNING 00:16:10 Matt McWilliams: Alli Winter 00:16:46 Matt McWilliams: my website http://www.thecookbookpublisher.com has been built around being a publisher and showing off the books and the authors as well as selling directly from our site the books with affiliate links to Amazon, t-shirts, and journals. my question is how can I transform this website to be 100% affiliate friendly. It's already very busy. I do not have any resource page which I now see as a must. 00:18:15 Matt McWilliams: after finishing module 4 on legal stuff, I need to add a disclosure about my affiliate links. Where on the home page would you put this up? Above the fold is not clear to me! 00:23:25 Skip Foster: Are you using Michael Hyatt’s theme? 00:23:38 Leah Stallard: How much does keyword research influence your decisions when creating new content? 00:23:51 Matt McWilliams: 3) I have basically no content on this website besides books, author's bio, related products to buy, and posts about gift ideas for the holidays - all is done through Amazon. Should I start by adding content via the blog or on the homepage? Can I already add an affiliate program, and if so where on my website and how? Basically, I am at a lost with what my next steps should be to get this started the correct way. 00:27:21 Lysanne: cool 00:28:48 Skip Foster: I have a question about how broad or narrow my niche should be. I can go either way. 00:30:22 Matt McWilliams: 4) Same goes with conditioning my email list which we have discussed before. Should I send them content first then affiliate offers? 00:34:51 Vikk: So it looks like you are very strategic in all your blog posts and emails. You have an end game. How much planning do you do when it's not a big launch. 00:41:39 Skip Foster: Law of 7 touches…. I think it’s much higher than that now tough… 00:41:40 Lysanne: when you link to a book on the email, you can't have the affiliate link from Amazon right? 00:49:24 Lysanne: what is a good open rate on a first email? 00:53:59 Lysanne: wow! 00:54:36 Lysanne: I have between 28 and 32% for free stuff! 00:58:08 Skip Foster: Love that spreadsheet. 00:58:27 Vikk: Very cool. That's what I need. :) 01:05:29 Lysanne: Thanks, have a good weekend! 01:05:46 Vikk: Thank you very much!